Bill's got a 1952 Chevy pick-up truck. He tells me that he found it out in Colorado, in a barn, undriven for several decades. It runs like a dream, too, and can (apparently) haul a LOT of weight when in first gear. (Apparently much more than modern light trucks.)
Still, unwilling to get it dirty, he was reluctant to drive his shiny blue truck down the long dirt drive to the cabin in Saginaw Forest.
To me, when I first saw it, I was reminded of the Red Truck Wines label (except, of course, that Bill's truck isn't red, and it's a different type of truck... but it's of the same era).