From 1652: A really early coffee ad.

Straight from copyranter, we find this (likely) original advertisement for that novel beverage of coffee:

Transcript (with links to terms that might be unfamiliar):

The Vertue of the COFFEE Drink.
First publiquely made and sold in England, by Pasqua Rosée.

THE Grain or Berry called Coffee, groweth upon little Trees, only in the Deserts of Arabia.
It is brought from thence, and drunk generally throughout all the Grand Seigniors Dominions.
It is a simple innocent thing, composed into a drink, by being dryed in an Oven, and ground to Powder, and boiled up with Spring water, and about half a pint of it to be drunk, fasting an hour before and not Eating an hour after, and to be taken as hot as possibly can be endured; the which will never fetch the skin off the mouth, or raise any Blisters, by reason of that Heat.
The Turks drink at meals and other times, is usually Water, and their Dyet consists much of Fruit, the Crudities whereof are very much corrected by this Drink.
The quality of this Drink is cold and Dry; and though it be a Dryer, yet it neither heats, nor inflames more than hot Posset.
It forcloseth the Orifice of the Stomack, and fortifies the heat with- [missing text] its very good to help digestion, and therefore of great use to be [missing text] bout 3 or 4 a Clock afternoon, as well as in the morning.
[missing text] quickens the Spirits, and makes the Heart Lightsome.
[missing text]is good against sore Eys, and the better if you hold your Head o'er it, and take in the Steem that way.
It supresseth Fumes exceedingly, and therefore good against the Head-ach, and will very much stop any Defluxion of Rheumas, that distil from the Head upon the Stomack, and so prevent and help Consumptions and the Cough of the Lungs.
It is excellent to prevent and cure the Dropsy, Gout, and Scurvy.
It is known by experience to be better then any other Drying Drink for People in years, or Children that have any running humors upon them, as the Kings Evil. &c.
It is very good to prevent Mis-carryings in Child-bearing Women.
It is a most excellent Remedy against the Spleen, Hypocondriack Winds, or the like.
It will prevent Drowsiness, and make one fit for Busines, if one have occasion to Watch, and therefore you are not to drink of it after Supper, unless you intend to be watchful, for it will hinder sleep for 3 or 4 hours.
It is observed that in Turkey, where this is generally drunk, that they are not troubled with the Stone, Gout, Dropsie, or Scurvy, and that their Skins are exceeding cleer and white.
It is neither Laxative nor Restringent.

Made and Sold in St. Michaels Alley in Cornhill, by Pasqua Rosee, at the Signe of his own Head.

Wow, who knew that it would be such a great remedy for so many things? ;)

Also, what's the rule for italicizing? It seems kind of random in amongst all the other non-italicized words. At first, I thought it was related to the words that were - similarly randomly - capitalized, but no... Ah well, I'll just leave it as an old way of creating highlights; an attempt to draw the eye to various words through the advertisement.

One thing that they should have written, though, is that coffee does not go well with licorice whips, even though one might think the flavors to be complementary. The licorice whips are just so chock full of flavor that it completely overwhelms the coffee flavor. I've only learned of this today, when I thought of eating some licorice with my coffee, and ended up ruining my coffee-drinking experience. Ah, well... lesson learned.